Zone Marketing Campaign Overview

After an extensive search for a new advertising and marketing communications agency, the Pleasantville Urban Enterprise Zone board has vetted and selected Eggz incorporated to partner with - and to develop, execute and launch a rigorous brand awareness and multi-media campaign.

The Campaign Focus

• Develop UEZ Brand Awareness
• Increase UEZ Membership
• Recruit New Business & Foster Redevelopment

The Eggz Incorporated Plan provides a viable approach for branding and determining where Pleasantville stands within the minds of its prominent stakeholders. It includes tactics designed to increase awareness and develop a compelling benefits oriented message to recruit potential business, entice developers, attract new transit-friendly, mixed-use projects and increase retention.